Welcome to The Mom Next Door Socials
I’m Kidron Backes, the creator behind The Mom Next Door, and I help healthcare, telemedicine, hospitality, and service-based businesses build meaningful relationships with their audience through warm, intentional, and relatable content.
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In a world where patients and customers feel overwhelmed, skeptical, or unsure who to trust, your brand needs a familiar face and a clear voice.
That’s where I come in.
I specialize in crafting story-driven, plain-language content that educates, inspires confidence, and builds lasting engagement. My approach is simple:
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Make your brand feel human
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Build trust through consistency and integrity
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Create content that moves people to action
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Support your mission with strategy, clarity, and heart
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If you're ready to elevate your brand’s identity, strengthen trust with your audience, and grow through authentic, meaningful content—
let’s start the conversation.
About The Mom Next Door Socials
The Heart Behind The Mom Next Door Socials
I created The Mom Next Door Socials because I saw a real problem: people don’t trust brands — especially in healthcare and service industries — and most content feels cold, confusing, or disconnected from real life.
For more than 20 years, I have worked in healthcare and Medicaid policy, serving families, patients, and communities who needed clarity, compassion, and trustworthy guidance. During that time, one truth became clear:
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People don’t want complicated messaging.
They want a human they can trust.
I became “the mom next door” long before it became a brand. I was the one neighbors asked for advice, the one coworkers came to for clarity, the one friends called when they needed guidance on next steps — whether it was healthcare, navigating tough decisions, or figuring out who to trust.
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That identity shaped my career… and now it shapes my business.
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Today, I help brands communicate with the same warmth, clarity, and confidence I’ve used for years to help real families feel informed and supported.
Experience:
A Career Built on Clarity, Trust, and Service
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Before launching The Mom Next Door Socials, I have spent more than 20 years working in leadership, family services, healthcare operations, and community-based support systems. My work centered on one thing:
Helping real people navigate confusing, high-stakes situations with clarity, confidence, and trust.
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That experience now directly fuels the content I create for businesses who need a voice that is human, relatable, and credible.
Strategy and Operational Excellence
Crafting compelling content strategies, developing brand narratives, and driving audience engagement through relatable and intentional content across social media platforms.
Everything I create is rooted in compassion, intention, and authenticity.
AI enhances my ability to deliver consistent quality while giving us more time to focus on human connection, storytelling, and strategy — the parts that truly build trust with your audience.
Strategic, Data-Informed Thinking
My background in operations and performance metrics, combined with AI-driven analytics, allows me to understand what content works, why it works, and how to replicate success.
AI tools help me identify trends, audience behavior, and engagement patterns so your content is not just creative — it’s effective.
Healthcare, Hospitality, & Service Industry Expertise
With decades of experience in healthcare operations, family services, and community-based work, I understand the real challenges people face when making decisions.
I pair this practical insight with AI-assisted research and messaging tools to ensure your content is accurate, clear, and aligned with what your audience needs most.
Leadership & Communication Mastery
I’ve led large teams, streamlined complex systems, and trained statewide partners — skills that translate into strong, confident brand communication.
Using AI helps me quickly identify messaging gaps, refine tone, and maintain consistent, professional communication across all content.
Plain Language Storytelling-Enhanced with AI Expertise
I specialize in making complex topics simple and relatable.
AI helps me analyze your audience’s language patterns, locate confusing terminology, and transform complicated ideas into clear, approachable messaging your audience can easily understand.
On-Camera Presence & Public Speaking Experience
I’m comfortable on camera and skilled at delivering information in ways that feel trustworthy and genuine.
AI tools support this by helping develop strong scripts, sharpen hooks, and adapt messaging to specific platforms — giving your content a polished, strategic edge.
Today’s social media landscape moves fast — and your strategy should, too.
That’s why I pair relatable, human-centered storytelling with powerful AI tools that elevate performance and efficiency.
Portfolio
Welcome to my portfolio, where creativity meets passion, showcasing my unique journey and diverse projects.
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Advanced Training in AI Marketing & Social Strategy
I’ve invested in some of the most cutting-edge programs available — including the Creator Club Academy, AI Advantage Bootcamp, and AI Marketing Summit Platinum membership — so every client receives strategy, content, and insights powered by the newest AI tools being used by top creators and agencies.
Professional and Business Content
My LinkedIn page is where you will be able to see my full professional and entrepreneurial profile. Make sure you follow me for regular posts about leadership, motivational, and intentionality in the work place and self-employment.
All the things I love for fun
While being a user of the TikTok for several years, in January 2025 I took a leap and started using the platform to challenge my creativity, and explore avenues of monetizing on the platform. Within a year, I've had successful live streams, had success as a TikTokShop affiliate, and most recently been accepted in the Creator Rewards Program and TikTokGO!
Building Momentum
My Instagram following is slowly gaining momentum. I use this platform to keep myself familiar to Meta social media tools to ensure I am well-versed in the use of Meta Social Media.